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LWPR | Consumer Press Drop Off

November 4, 2015 / 0 Comments / Posted in: A Day in the Life of a PR Girl, Coverage, Industry Events

So the incredible world of PR is not always as glamorous as it sounds but it is a lot of fun! On Tuesday myself, Hannah and Sofie-Jane embarked on a massive adventure down in the big smoke!

Our fabulous client Schwarzkopf Professional have just launched an incredible new range called BC Excellium, it targets the more mature age bracket with products designed to tame, beautify and plump! In total there are 15 products in the range, so we packed up our suitcases with as many products as we could fit in and headed to some of the UK’s top publishing houses.

The best way to get journalists talking about your product is by getting it into their hands! So we created little gift sets in beautiful silver and white gift bags, complete with press packs and releases about the products and drove around the whole of London dropping off these packages to both monthly and weekly press houses.

And what an adventure it was! Trying to get 15 different products into 18 gift bags for 18 different press in the back of an Addison Lee car is definitely a skill we’ve now mastered!

We look forward to seeing what coverage we get!

Emilie xoxo

LWPR |Schwarzkopf Professional BC Excellium

LWPR |Schwarzkopf Professional BC Excellium

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