News and Updates
Fashion month kicked off with New York Fashion week and we are already feeling inspired by the emerging hair looks from the new season. So what exactly will our hair look like for Spring 2018? Here are our 5 favourite styles hot off the New York runways!
Eugene Soulieman, Wella Professionals Global Creative Director and ghd ambassador created the statement techno-tail pony at Jeremy Scott. In the past the hair has been conceptual, matching the mood of the clothes but this season Soulieman created something altogether more wearable. The models’ hair was pulled back to create a tight texture and tied high to elevate the tail above the neckline. The whole look was made possible using the ghd Platinum Styler to achieve the perfectly sleek and straight shape.
The major looks at Alexander Wang were created by international session stylist Guido Palau in partnership with ghd. Working with the models’ natural hair, the ghd Air Hairdryer was used with a diffuser to mimic the process of allowing hair to air dry before the lived-in texture was enhanced using the ghd Classic Curl Tong. This trend is all about embracing your natural hair and creating additional movement for an off-duty model look.
Fenty x Puma
Who ever said that ponytails had to be boring? Rihanna’s fourth collection for Fenty x Puma was inspired by extreme sports and the athleisure accents didn’t stop at the clothing. Sleek ponytails erupted into edgy twists and were secured with fluorescent bungee cords for the ultimate sporty look. You’ll never misplace your hair bobbles again with this neon bright trend!
Styling legend Guido Palau returned to NYFW, this time responsible for the soft-tousled looks at Victoria Beckham. The good news is that everyone can recreate the VB hair with one simple tool, the Tangle Teezer! Guido swears by the brush for helping to construct a simple middle-parted pony with added shine and texture.
Cushnie et Ochs
Continuing the slick and sleek trend which has emerged from New York, Justine Marjan experimented with structure at Cushnie et Ochs. Hair was pulled back tight, twisted in on itself and pinned to the front of the head to create this towering look.
The hair at NYFW this season focused on high-shine, proving that the must-have product we need to be stocking up on is some shine serum! The runway hair looks centred around sophistication and modernity making them all wearable on the streets. Next up: London Fashion Week here we come!
Images: Dazed.com, ELLE.com