News and Updates
Fashion month just got even more exciting with the arrival of London Fashion Week! For SS18, designers presented a range of styles to spark our inspiration with simplicity being key. Here are our favourite looks we can’t wait to embrace next season:
Adam Reed, Global Ambassador for ghd, returned to the classic glamour of the 90’s to create the hair looks for Julien Macdonald SS18. Inspired by the models of the decade, Adam crafted super straight hair with a glossy finish. The secret to the look is all in the process, preparing the hair with the ghd Air Hairdryer and then using the ghd Platinum Styler to elimate any remaining frizz.
Topshop Unique’s collection was dripping with metallics but the standout moment for us was the hair. The models’ natural texture was fully embraced with a range of lengths unified with a side parting, great news for those not wanting to commit to a full fringe just yet.
Ashish collections are always full of glitter and sequins but the hair looks were just as eye-catching. A classic wave was exaggerated with extreme lengths to create the ultimate mermaid style. And the finish to this look? A sprinkle of glitter of course!
Preen by Thornton Bregazzi
Buns just got elegant with this pretty alternative from Preen by Thornton Bregazzi. A multitude of twists and braids were loosely pinned to give the rough shape of a bun, instantly elevating a simple look.
Of course London Fashion Week wouldn’t be complete without a homage to rock and roll. Wella Professionals Global Creative Director and ghd ambassador Eugene Soulieman created the looks at Versus with no two models wearing the same style. Natural texture was enhanced using a slight tongued finish with a ghd Platinum Styler and a spritz of hairspray leaving the ultimate rock and roll bedhead.
London Fashion Week was bursting at the seams with hair inspiration for the new season with the focus on recreating classic styles with a typical ‘London’ edge. We can’t wait to see what Milan has in store for us next!
*images from elle.co.uk