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LWPR | Indola Innova press day

November 8, 2017 / 0 Comments / Posted in: A Day in the Life of a PR Girl, Industry Events

Last week, we hosted a very exciting and VERY fun press day with Indola and some fabulous journalists and influencers, for the relaunch of the Innova Care & Styling range, that just got #SimplySmarter

With street style centric to how Indola works, we decided that there was no better way to celebrate all the new and innovative elements of the brand than to take a graffiti workshop on the roof of Old Street tube station in central London, at a very quirky venue called the Magic Roundabout… of course!

The fabulous guys at Graffiti Life taught us and our press group how to create the perfect graffiti, before letting us loose on a blank canvas to colour in the letters to the magic word – INDOLA.

We must admit that our extremely talented experts from Graffiti Life put all the finishing touches to the creation but we did a pretty fantastic job, if we may say so ourselves…

Graffiti masterpiece complete, we headed to Ask for Janice in Farringdon, for paint tin cocktails, a presentation from Indola’s UK Brand Manager Nick Biggane, and plenty of nibbles to reflect on our new found graffiti skills and most importantly, the beautiful Innova range.

As the smartest brand in the professional block, Indola’s Innova range delivers what our hairdressers need every single day, from the ability to create trending street styles and flawless hair quality to tapping into professional inspiration and key influencers. This is how it breaks down:

  1. Smart 3 Steps – the streamlined range of 31 products has been designed as a flexible system, so hairdressers can mix & match through 3 steps – wash, care, style – giving an almost limitless choice of care services and end looks
  2. Smart Pixel Technology – harnesses breakthrough science in every step to optimise salon-fabulous colour.
  3. Smart Looks via NFC technology – this leading-edge, microchip wireless technology is embedded in a selection of hero styling products to give hairdressers instant smartphone access to a continually updated stream of professional inspiration, information, tips and tutorials.

We love it! And we hope all you do too.

Thank you to everyone who joined us! HJi, Professional Hairdresser, Alan d Academy, the Hair & Barber Council, the Freelance Hairdressers Association, Mary Forester from @this_girlslife & Lynndy Rolfe


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